A side of marketing you don’t know yet.
01-02.04.2026 | Warsaw,
Aleje Jerozolimskie 195A - Microsoft Poland
At Full Advantage 3.0, we don't do theory. Instead of another set of 'inspiring' but unshakeable slides, you’ll get access to actionable knowledge and tools that simply deliver. You will learn how to avoid common pitfalls, harness the full potential of Microsoft Advertising, and understand how MarTech can directly drive your bottom line.
Join us
Gain direct access to unique know-how from international experts. Get proven insights from global projects, ready to be immediately translated into tangible results.
Agenda
Day 1
09:00 - 09:10
Welcome and opening remarks
09:10 - 09:30
Zbigniew Nowicki
Full Stack Experts & Bluerank Partner
David vs Goliath - SpaceX story 🚀
09:30 - 09:50
Daniel Trost
Partner Sales Director MEA & CEE - Microsoft
Where AI Meets Marketing: The Microsoft Advertising Advantage
09:50 - 10:10
Coffee Break
10:10 - 10:30
Hubert Dyła
Business Growth Specialist - Full Stack Experts
Where is demand really created in Microsoft Advertising?
10:30 - 10:50
Lucas Gordon
Microsoft Sr. AE Audience Ads Specialist
Reimagining the web through AI
10:50 - 11:10
Karolina Jędras-Jamróz
SEM Specialist - Bluerank
Quality vs quantity - how to generate quality leads in MA?
11:10 - 11:40
Debate
E-commerce without illusions: where the advantage in online advertising really comes from today
Karol Krak - Superpharm, Paweł Michalczyk - Ceneo, Kamil Janiszewski - Listonic, Dorota Bachman - Przelewy24.
Moderator: Zbigniew Nowicki
11:40 - 11:50
Coffee breake
11:50 - 12:10
Gennadiy Vorobyov
Founder - Netpeak Bulgaria Digital Marketing Agency
Insights from the Balkans from the leading local agency
12:10 - 12:45
Speed dating
Facilitated thematic networking
12:45 - 13:30
Lunch breake
13:30 - 15:00
Workshops
Day 2
09:00 - 09:10
Welcome and opening remarks
09:10 - 09:30
Bartłomiej Majas
Head of Microsoft Advertising - Full Stack Experts
B2B or not to be? How to hit your B2B KPIs.
09:30 - 09:50
Adriana Strzycka
Qualitative Analytics Specialist - Bluerank
The proce of inaction in digital accessibility
09:50 - 10:10
Coffee Breake
10:10 - 10:30
Konrad Wiśniewski
MarTech Expert - Full Stack Experts
Show me the money: Everything you want to know about Media Mix Modeling with Google Meridian (MMM)
10:30 - 10:50
Dorota Percha
Senior Business Growth Consultant - Full Stack Experts
A new dimension of low-budget campaigns
10:50 - 11:40
Debate
Agencies in the AI Era: Growth Partners or Campaign Executors?
Jarosław Miszczak - Bluerank, Łukasz Kutyłowski - Cube Group, Piotr Drygas - Widoczni., Tomasz Głodowski - Smartney, Aleksandra Bujnowska - Versuni. Moderator: Olgierd Cygan
11:40 - 11:50
Coffee breake
11:50 - 12:10
UMM: Where MTA and MMM Meet
Jakub Kosno - Roivenue
12:10 - 12:45
Speed dating
Facilitated thematic networking
12:45 - 13:30
Lunch breake
13:30 - 15:00
Workshops
WORKSHOPS
Workshop 1
Data Quality, Control and Automation in Digital Analytics
(Data Observability Workshop) - Wojciech Mazurkiewicz, FSE
Workshop 5
What do language models dream of?
How to become a resource, not just a search result - Daniel Smoliński, Bluerank
Workshop 2
Simplified setup, profits and growth with Microsoft Advertising - Hubert Dyła, Mateusz Brewiński, FSE
Workshop 6
AI Models, Tuning and Automation - Paweł Jerzmanowski, FSE
Workshop 3
Analysis, prediction and efficiency with Meridian MMM - Rafał Trąbski, Piotr Skulimowski, FSE
Workshop 7
Campaign Structure, Integration and Migration in Microsoft Advertising Bartłomiej Majas, FSE
Workshop 4
The Power of Gamers and How to Reach Them in Microsoft Advertising - Lucas Gordon Microsoft Advertising
What will you actually gain from attending Full Advantage?
You will leave Full Advantage with a Microsoft Advertising strategy that isn't just a copy of your Google Ads campaigns. Instead, it leverages the platform's unique features to build a real competitive edge. Together, we’ll pinpoint budget 'leaks' in your analytics. During our workshops, we will identify the specific tracking errors that are costing your company money and create an 'asap' action plan to fix them.
Microsoft Advertising
Discover how to harness the exclusive capabilities of MS Ads, including LinkedIn professional targeting, and stop treating it like a secondary Google mirror.
Get access to tools that eliminate tedious manual work, so your team can finally focus on real strategy instead of repetitive tasks.
Meet the speakers
Both on stage and in our workshop sessions, you will connect with hands-on experts who architect MarTech solutions from scratch. They are specialists who consistently extract real value from Microsoft Advertising and leverage cutting-edge tools that remain completely off your competitors' radar.
Partners:
